Facial recognition technology is about to hit the mainstream - via Global Public Square - CNN.com
(Getty Images)The facial recognition revolution
Editor's Note: Jan Chipchase is Executive Creative Director of Global Insights at frog, a global innovation firm. This post is part of the Global Innovation Showcase created by the New America Foundation and the Global Public Square. His Twitter handle is @janchip.
By Jan Chipchase - Special to CNN
The revolution is right here in front of us; we just can’t see it yet.
Less than a decade ago, while conducting research into how people use mobile technology around the globe, there would come a point where I’d take out my camera and start documenting. The act of taking a photo was very much a one-way street – me documenting the interviewee.
Then, about four years ago, the relationship started to shift. Pretty much anywhere in the world when I took out my camera, people would then delve into pockets and bags (and occasionally sleeves) and pull out a camera phone and start to document me documenting them. Today, they still take the photo, but what is taken is far more likely to be shared online.
The next step in this evolution - or should I say revolution - will soon be upon us with the mainstreaming of facial recognition technology, which through smartphones will literally be in the palm of your hand. The ability to identify someone at a moment's notice by snapping a photo of him or her, to trigger an immediate influx of data about the person behind the face, will forever change the world.


