Pierre’s logs

levers for change + all things sustainable 
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advertising

 

[...] business success may now have less to do with the size of ad budgets, but on the quality of interactions with customers

4 Ways Social Media is Changing Business

  1. From “Trying to Sell” to “Making Connections
  2. From “Large Campaigns” to “Small Acts”
  3. From “Controlling Our Image” to “Being Ourselves”
  4. From “Hard to Reach” to “Available Everywhere”

 

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Filed under  //   advertising   business   social media  

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Google Uses Twitter to Sell Ads - Advertising Age - Digital

The search giant has started offering marketers ad units that stream their five most recent "tweets" across the Google AdSense network.

(If Google don't buy Twitter today, then it's Twitter that will eventually end up buying Google tomorrow !)

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Filed under  //   advertising   google   marketing 2.0   twitter  

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