[...] business success may now have less to do with the size of ad budgets, but on the quality of interactions with customers

4 Ways Social Media is Changing Business

  1. From “Trying to Sell” to “Making Connections
  2. From “Large Campaigns” to “Small Acts”
  3. From “Controlling Our Image” to “Being Ourselves”
  4. From “Hard to Reach” to “Available Everywhere”