Pierre's logs

levers for change + all things sustainable

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Pierre Mangin

I am a french designer, founder and CEO of social innovation consulting socialdesign, sas., specialized in ICT impact on processes, management and organizations, with a special focus on how innovative strategies can foster a world more respectful of human beings and environment. Triple bottom line - you name it!

In the past few years I have implemented change management strategies with the Demos Group for french companies such as Accor, la RATP, l'AFP, PSA et Generali.

I run a french speaking blog, design durable, to promote fresh and helpful ideas on sustainable design.

I share conceptual and spiritual stuff about the future here and personal stuff here.

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March 30, 2009

online darwinism : internet doesn't reward crap - live from #marketing2conference

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30032009189

Factors of success of digital marketing :

  • brand
  • relevance
  • technology.

From Sven Markschlaeger, Jaegermeister

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  • digital marketing
  • marketing 2.0
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March 30, 2009

Brand is not what you say it is, but what other say it is - BRAND = BUZZ

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30032009181

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  • brands
  • buzz marketing
  • marketing 2.0
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