...a wandering mind can lead to the kind of insight, that “aha!” moment, that every entrepreneur hopes for.

When you’re awake,your mind wanders about 30 percent of the time<, according to studies by psychologists from the University of North Carolina. Consciously you may be thinking about winning the lottery or scoring the winning run in your office softball league. But beneath the surface, your brain is often hard at work on big picture problems.

"People assumed that when your mind wandered it was empty," Kalina Christoff, a cognitive neuroscientist at the University of British Columbia in Vancouver,told the Wall Street Journal. But after studying brain activity, Christoff found that, "Mind wandering is a much more active state than we ever imagined, much more active than during reasoning with a complex problem."

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