I am a french designer, founder and CEO of social innovation consulting socialdesign, sas., specialized in ICT impact on processes, management and organizations, with a special focus on how innovative strategies can foster a world more respectful of human beings and environment. Triple bottom line - you name it!
In the past few years I have implemented change management strategies with the Demos Group for french companies such as Accor, la RATP, l'AFP, PSA et Generali.
I am involved in the beautiful Madmundo project as web advisor and art director, and work on the next step of a not-for-profit civic process with french NGO Bridge Initiative.
I run a french speaking blog, design durable, to promote fresh and helpful ideas on sustainable design.
I share conceptual and spiritual stuff about the future here and personal stuff here.
For most innovation challenges, an organization would prefer 99 bad ideas and 1 outstanding idea to 100 merely good ideas
How does GuruStorms work?
It all starts with a new Brainstorm. Any registered user can set up a Brainstorm with a question, a description, an optional URL for more information, and a reward ranging from $500 to $5000 dollars. The reward is the financial incentive being offered to draw selected Gurus who are experts in that area to suggest great ideas. (In addition to the reward, there's a $295 listing fee, plus a 10% surcharge on the reward to cover processing costs.)
So how do Gurus earn rewards?
Great Ideas, Comments, and Votes
Once the brainstorm is live, an email alert goes out to the select Gurus. They'll then come to the site to suggest great ideas and to try and earn a share of that reward. For the earliest responders, 30% of the reward is set aside to provide guaranteed rewards for the first 10 Gurus who post answers (they each get 3% of the total reward).
For the next 30 days, Gurus continue to come to the site to add answers, leave comments, and vote on the ideas that have been suggested, creating an online conversation with the questioner, and with each other.
30 Days Later: Awarding the Top Ideas
After 30 days, the questioner must close the Brainstorm and decide which are the Top 3 ideas. They'll each earn a cut of the reward:
#1 Idea: 40%
#2 Idea: 20%
#3 Idea: 10%
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- Create SO GREAT products that they are worth to talk about
- If your product, company,... is not cool... offer great attractive content with it
- Don't sponsor the entertainment... Become THE entertainment
- Or let consumers to participate in creating your marketing - User Generated Media & crowdsourcing
- Provide a service to the community Viral Marketing : Make it easy for people to forward your message
- Buzz Marketing : Surprise your audience to grab its attention
- Digital Influence : Engage with opinion leaders...
(I have the strange impression that the user-centric shift that is dramatically empowering the people vs brands is already being bypassed by marketers, who advocate among consumers that they eventually are the real winners, back at the center of brands strategies, while they keep making huge amount of money by selling to brands 'innovative' 2.0 social strategies that purely consists of 'buying' online audience by seducing targeted influencial bloggers with privileges and 1$ goodies to secure positive word of mouth !...)
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