Pierre’s logs

levers for change + all things sustainable 
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April 3, 2009

8 Best Practices in WOM Marketing - from www.culture-buzz.com

  • Create SO GREAT products that they are worth to talk about
  • If your product, company,... is not cool... offer great attractive content with it
  • Don't sponsor the entertainment... Become THE entertainment
  • Or let consumers to participate in creating your marketing - User Generated Media & crowdsourcing
  • Provide a service to the community Viral Marketing : Make it easy for people to forward your message
  • Buzz Marketing : Surprise your audience to grab its attention
  • Digital Influence : Engage with opinion leaders...
via culture-buzz.com

(I have the strange impression that the user-centric shift that is dramatically empowering the people vs brands is already being bypassed by marketers, who advocate among consumers that they eventually are the real winners, back at the center of brands strategies, while they keep making huge amount of money by selling to brands 'innovative' 2.0 social strategies that purely consists of 'buying' online audience by seducing targeted influencial bloggers with privileges and 1$ goodies to secure positive word of mouth !...)

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Filed under  //   buzz marketing   community   crowdsourcing   digital influence   entertainment   marketing 2.0   product   user generated content   viral marketing   wom   word of mouth  

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April 2, 2009

SEOmoz | Could Twitter Cannibalize the Web's Link Graph

In 2006, a popular blog post or piece of content would generate a remarkable amount of blogging activity. It wasn't uncommon for a few hundred small & mid-size blogs & news sites to pick up a story, add their thoughts and create links. Today, even very popular pieces of content in the technology sphere are lucky to have two dozen blogs and traditional websites write about them. What's happened? Darren and I proposed a few potential theories:

  • Blogging has become less about sharing with your network and more about building up your own importance/business, so linking and covering the works of your peers, unless it gets you something, has limited viability. Bloggers are more professional, more self-focused and find less value in linking to/covering what others produce.
  • Blogging, at least in the "bleeding edge" technology fields (social media, SEO, webdev, etc.) is not as popular as it once was. While this might be a hard argument to make, there's certainly some circumstanstial evidence - just look at my list of SEO blogs from 2006 and 2007 - there is an undeniably smaller amount of content being produced by many of these folks.
  • Twitter is cannibalizing blogging. People who previously might have blogged about a site/news article/clever piece of linkbait are simply tweeting it, and save their blog posts for more comprehensive essays and broader subjects.
via seomoz.org

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Filed under  //   blog   blogging   digital influence   seo   social media   traffic   twitter  

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