I am a french designer, founder and CEO of social innovation consulting socialdesign, sas., specialized in ICT impact on processes, management and organizations, with a special focus on how innovative strategies can foster a world more respectful of human beings and environment. Triple bottom line - you name it!
In the past few years I have implemented change management strategies with the Demos Group for french companies such as Accor, la RATP, l'AFP, PSA et Generali.
I am involved in the beautiful Madmundo project as web advisor and art director, and work on the next step of a not-for-profit civic process with french NGO Bridge Initiative.
I run a french speaking blog, design durable, to promote fresh and helpful ideas on sustainable design.
I share conceptual and spiritual stuff about the future here and personal stuff here.
Success factors in mobile viral marketing
- Perceived usefulness by receipient
- Reward for communicator
- Perceived ease of use
- Free mobile viral content
- Initial contacts
- First mover's advantage
- Critical mass
- Scalability
The Marketing 2.0 Conference brings the intelligence, innovation, and leadership of the Marketing, Media and Internet industry together in one place at one time to learn from best practices and the successful use of Social Media tools like Social Networks, Online and Mobile Marketing, Internet TV and Video as well as Word-of-Mouth Marketing.
Great speakers have confirmed. Looking forward to attend.
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