Social Media for Sustainable Business|Earthsite | #Sustainability #SocialMedia #Marketing
via earthsite.net
80+ minutes long presentation, with audio
Pierre’s logs
levers for change + all things sustainable
Filed undermarketing 2.0
... most pharmaceutical advertisers have been sitting on the sidelines and asking us not to pitch social media in our programs - MediaPost Publications
"We've found most pharmaceutical advertisers have been sitting on the sidelines and asking us not to pitch social media in our programs," said Michael Keriakos, co-founder and president of Waterfront Media, parent of health portal Everyday Health. He estimates that packaged goods companies are spending about 10% of budgets on social marketing initiatives, while pharmaceutical companies may devote less than 2%. Chris Schroeder, CEO of competing health site HealthCentral, agreed. "We've had several advertisers who have and are experimenting here, but most are still being very cautious --'most' meaning the legal departments," he said. "I've not see folks rush to it yet, even with this statement, but we've been viewed as a 'safe' group that really works with them."
via mediapost.com
Google Uses Twitter to Sell Ads - Advertising Age - Digital
The search giant has started offering marketers ad units that stream their five most recent "tweets" across the Google AdSense network.
via adage.com
(If Google don't buy Twitter today, then it's Twitter that will eventually end up buying Google tomorrow !)
8 Best Practices in WOM Marketing - from www.culture-buzz.com
- Create SO GREAT products that they are worth to talk about
- If your product, company,... is not cool... offer great attractive content with it
- Don't sponsor the entertainment... Become THE entertainment
- Or let consumers to participate in creating your marketing - User Generated Media & crowdsourcing
- Provide a service to the community Viral Marketing : Make it easy for people to forward your message
- Buzz Marketing : Surprise your audience to grab its attention
- Digital Influence : Engage with opinion leaders...
via culture-buzz.com
(I have the strange impression that the user-centric shift that is dramatically empowering the people vs brands is already being bypassed by marketers, who advocate among consumers that they eventually are the real winners, back at the center of brands strategies, while they keep making huge amount of money by selling to brands 'innovative' 2.0 social strategies that purely consists of 'buying' online audience by seducing targeted influencial bloggers with privileges and 1$ goodies to secure positive word of mouth !...)
Mobile Viral Marketing and Mobile WOM - IWOMC
via slideshare.net
Extract (p12/20)Success factors in mobile viral marketing
- Perceived usefulness by receipient
- Reward for communicator
- Perceived ease of use
- Free mobile viral content
- Initial contacts
- First mover's advantage
- Critical mass
- Scalability
5 Key benefits of an online community | FreshNetworks
1. Stronger relationships with customers will improve loyalty.
2. An online community will increase Search Engine Optimisation thus driving more traffic to your website. It will also increase the proportion of positive consumer comments online.
3. Your online community will provide a better understanding of customer needs and a platform for immediate customer feedback on new ideas and services.
4. Online communities build and amplify positive word-of-mouth, advocacy and PR.
5. An ongoing dialogue will help keep customers at the heart of the business.
Women are more likely to beleive virtual reviews #marketing2conference
- Women more likely to describe themselves in terms of connectedness to tohers
- Men in terms of separatedness
(That was a great research presentation but I am not sure about the name of the speaker. I will update it as soon as I get it - sorry for inconvenience)
Virality is about social sharing of emotions
The guys from ninjamarketing.it look like freaks but they do understand something about virality. Their core approach is on the design of viral dna for campaigns.
- Look at what is (1) enjoyable, (2) valuable and (3) meaningful in the product
- Identify a psycho-social tension that will leverage the word of mouth effect - catharsis is viral
- Give a voice to it
The process is : tension > emotion > catharsis
'You need to be where the people is' - #marketing2conference
From Matt Rhodes - freshnetworks.com.
online darwinism : internet doesn't reward crap - live from #marketing2conference
Factors of success of digital marketing :
- brand
- relevance
- technology.
From Sven Markschlaeger, Jaegermeister
