Pierre's logs - Filed under 'metrics'

levers for change + all things sustainable

I am a french designer, founder and CEO of social innovation consulting socialdesign, sas., specialized in ICT impact on processes, management and organizations, with a special focus on how innovative strategies can foster a world more respectful of human beings and environment. Triple bottom line - you name it!

In the past few years I have implemented change management strategies with the Demos Group for french companies such as Accor, la RATP, l'AFP, PSA et Generali.

I am involved in the beautiful Madmundo project as web advisor and art director, and work on the next step of a not-for-profit civic process with french NGO Bridge Initiative.

I run a french speaking blog, design durable, to promote fresh and helpful ideas on sustainable design.

I share conceptual and spiritual stuff about the future here and personal stuff here.

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September 24, 2009

Microsoft Tests Social Media Monitoring Product

While testing the system during the past nine months, Marty Taylor Collins, a group marketing manager for Microsoft, said the information acquired on at least two occasions saved her department from a serious misstep. First, the tool halted her team's plan to discontinue an ad campaign when it helped them discover that a lead character had quietly become popular. In another instance, a PR disaster was averted during the beta-test release of Windows 7, after a system crashed just after launch.

via clickz.com