#WiserEarth Jan 2010 - Online Community Building - via Slideshare
Useful takeaways for building an online community
I am a french designer, founder and CEO of social innovation consulting socialdesign, sas., specialized in ICT impact on processes, management and organizations, with a special focus on how innovative strategies can foster a world more respectful of human beings and environment. Triple bottom line - you name it!
In the past few years I have implemented change management strategies with the Demos Group for french companies such as Accor, la RATP, l'AFP, PSA et Generali.
I am involved in the beautiful Madmundo project as web advisor and art director, and work on the next step of a not-for-profit civic process with french NGO Bridge Initiative.
I run a french speaking blog, design durable, to promote fresh and helpful ideas on sustainable design.
I share conceptual and spiritual stuff about the future here and personal stuff here.
Useful takeaways for building an online community
1. Stronger relationships with customers will improve loyalty.
2. An online community will increase Search Engine Optimisation thus driving more traffic to your website. It will also increase the proportion of positive consumer comments online.
3. Your online community will provide a better understanding of customer needs and a platform for immediate customer feedback on new ideas and services.
4. Online communities build and amplify positive word-of-mouth, advocacy and PR.
5. An ongoing dialogue will help keep customers at the heart of the business.
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