Some principles and dynamics to think about:

• Opening up & loss of control
• The collaborative & organic nature of the medium
• The power and dynamics of network effects
• The importance of constancy and participation vs big grand gestures
• The personal intimate nature of the medium
• The importance of trust and relationship
• The always on - 24/7 nature of the web

Here are some of my quick learning take aways:

• Many of the P&G folks' thought the first task was to figure out the messaging of the campaign, where as the external folks just dived right in in plain English.
• The social web folks jumped on their networks first without necessary realizing the impact and focused on a long tail one-to-one approach figuring that network effects would take over.
• The P&G folks understood the need to identify where to get the biggest bang for their buck.
• The speed nature of the exercise brought out some incredible creativity. I had a sense that this freedom was very liberating for the P&G folks once they got into it. Some of my teammates quickly brainstormed a quick rap [yeah-it's dorky, but they did it without planning or thinking about it too much. We even got the team at Pandora to write a catchy little ditty. [Thanks Tim. It arrived a bit late, but kudos to them for jumping in. Compare that to the month long planning cycles most companies go through.
• The P&G folks were often very process oriented and the invitees where comfortable with more chaos - meeting somewhere in the middle brought out the best.
• Even the "digerati" who understand the principles of the social web stepped over the line a bit in the exuberance of the moment - to me this is a cautionary tale about the future of "influencers" and everyone's personal understanding of their relationships, networks and personal brand. Just as in the real world you are judged by your actions - so too are you judged online. Remember - Google is now the long tail of reputation.
• The need for a different set of skills and expertise - teams needed a human connector to bring it all together and a catalyst to kick it off. I see this as a growing skill set in business as a result of the social web. Think Community Manager meets Senior Executive.

via deborahschultz.com

The Ends:

# 1	We accomplish what we hold ourselves accountable for.
# 2	Each and every one of us is creating the future, every day, whether we do so consciously or not.

The Means:

# 3	Everyone and everything is interconnected and interdependent, whether we acknowledge that or not.
# 4	“Being the change we want to see” means walking the talk of our values.
# 5	Strength builds upon our strengths, not our weaknesses.
# 6	Individuals will go where systems lead them.

I am not saying you can’t “pre-plan anything” or be “unorganized”.
* You could have a keynote speaker to open or close your day that is planned ahead. (like the closing of the first day of Mashup Camp 1 had Peter Hirshburg give the BEST speech ever on the history of computer marketing - it was educational and very funny)
* You could know you are going to do a world cafe to close a day about a certain topic.
* You should have some on ramp material with several speakers to open your multi-day event about a technical topic (as we do at the Interenet Identity Workshop).
* You can decide your speed geeking is going to happen after lunch on the 2nd day.
* You can ask everyone who registers what they want to present about or hope to learn about and then post all of that back to potential attendees.

The Ideas Campaign is calling on you, the people of Ireland, to propose solutions that will help rebuild the economy. It’s a grassroots, independent campaign for citizens, by citizens.

In tribal society, the elders were the undisputed decisionmakers, as those worshipped for their wisdom. They could rely on multigenerational experience and understanding. In the knowledge society, we tend to forget the step of wisdom, which is at the lonely top of the ladder starting from data, to information, to knowledge.