Pierre’s logs

levers for change + all things sustainable

Microsoft Tests Social Media Monitoring Product

While testing the system during the past nine months, Marty Taylor Collins, a group marketing manager for Microsoft, said the information acquired on at least two occasions saved her department from a serious misstep. First, the tool halted her team's plan to discontinue an ad campaign when it helped them discover that a lead character had quietly become popular. In another instance, a PR disaster was averted during the beta-test release of Windows 7, after a system crashed just after launch.
via clickz.com

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Future of PR: When Agencies Represent Communities –Not Brands by Jeremiah

If communities assert control over what products they want, will (PR) agencies follow suit?
via web-strategist.com

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5 Key benefits of an online community | FreshNetworks

1. Stronger relationships with customers will improve loyalty.

2. An online community will increase Search Engine Optimisation thus driving more traffic to your website. It will also increase the proportion of positive consumer comments online.

3. Your online community will provide a better understanding of customer needs and a platform for immediate customer feedback on new ideas and services.

4. Online communities build and amplify positive word-of-mouth, advocacy and PR.

5. An ongoing dialogue will help keep customers at the heart of the business.

via freshnetworks.com

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