Social Media for Sustainable Business|Earthsite | #Sustainability #SocialMedia #Marketing
via earthsite.net
80+ minutes long presentation, with audio
levers for change + all things sustainable
I am a french designer, founder and CEO of social innovation consulting socialdesign, sas., specialized in ICT impact on processes, management and organizations, with a special focus on how innovative strategies can foster a world more respectful of human beings and environment. Triple bottom line - you name it!
In the past few years I have implemented change management strategies with the Demos Group for french companies such as Accor, la RATP, l'AFP, PSA et Generali.
I am involved in the beautiful Madmundo project as web advisor and art director, and work on the next step of a not-for-profit civic process with french NGO Bridge Initiative.
I run a french speaking blog, design durable, to promote fresh and helpful ideas on sustainable design.
I share conceptual and spiritual stuff about the future here and personal stuff here.
Filed under
social media
Clay Shirky: How Social Media Can Make History
In this talk, consultant, professor and author Clay Shirky discusses the unprecedented immediacy of real-time citizen journalism made possible by social media and the nearly ubiquitous access to mobile web technologies. From the election crisis in Iran (
) to the massive earthquake that shook China in May of 2008, Shirky discusses how media is made on the ground, as-it-happens, via the social web.
via mashable.com
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One of the best parts of this past year has been that I've gone through long periods where I didn't have Internet access #kiva
One of the best parts of this past year has been that I've gone through long periods where I didn't have Internet access. That's brought me a heightened and renewed sense of my purpose in the world and my authentic desire to make the world a better place. I'd like to be able to continue to support campaigns - even for-profit ventures - that I believe in, and I think social business is a wonderful intersection of the two.
via readwriteweb.com
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[...] business success may now have less to do with the size of ad budgets, but on the quality of interactions with customers
4 Ways Social Media is Changing Business
- From “Trying to Sell” to “Making Connections
- From “Large Campaigns” to “Small Acts”
- From “Controlling Our Image” to “Being Ourselves”
- From “Hard to Reach” to “Available Everywhere”
via mashable.com
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Microsoft Tests Social Media Monitoring Product
While testing the system during the past nine months, Marty Taylor Collins, a group marketing manager for Microsoft, said the information acquired on at least two occasions saved her department from a serious misstep. First, the tool halted her team's plan to discontinue an ad campaign when it helped them discover that a lead character had quietly become popular. In another instance, a PR disaster was averted during the beta-test release of Windows 7, after a system crashed just after launch.
via clickz.com
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SEOmoz | Could Twitter Cannibalize the Web's Link Graph
In 2006, a popular blog post or piece of content would generate a remarkable amount of blogging activity. It wasn't uncommon for a few hundred small & mid-size blogs & news sites to pick up a story, add their thoughts and create links. Today, even very popular pieces of content in the technology sphere are lucky to have two dozen blogs and traditional websites write about them. What's happened? Darren and I proposed a few potential theories:
- Blogging has become less about sharing with your network and more about building up your own importance/business, so linking and covering the works of your peers, unless it gets you something, has limited viability. Bloggers are more professional, more self-focused and find less value in linking to/covering what others produce.
- Blogging, at least in the "bleeding edge" technology fields (social media, SEO, webdev, etc.) is not as popular as it once was. While this might be a hard argument to make, there's certainly some circumstanstial evidence - just look at my list of SEO blogs from 2006 and 2007 - there is an undeniably smaller amount of content being produced by many of these folks.
- Twitter is cannibalizing blogging. People who previously might have blogged about a site/news article/clever piece of linkbait are simply tweeting it, and save their blog posts for more comprehensive essays and broader subjects.
via seomoz.org
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Virality is about social sharing of emotions
The guys from ninjamarketing.it look like freaks but they do understand something about virality. Their core approach is on the design of viral dna for campaigns.
- Look at what is (1) enjoyable, (2) valuable and (3) meaningful in the product
- Identify a psycho-social tension that will leverage the word of mouth effect - catharsis is viral
- Give a voice to it
The process is : tension > emotion > catharsis
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'You need to be where the people is' - #marketing2conference
From Matt Rhodes - freshnetworks.com.
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