le principe à la base des réseaux sociaux décentralisés (ou acentrés) est de laisser l’utilisateur du service maître de ses données, en lui donnant la possibilité d’héberger lui-même, sur son propre ordinateur, son profil, la liste de ses amis, les contenus numériques qu’il désire partager (textes, photos, vidéos). Soit les données ne quittent jamais la machine de l’utilisateur, soit elles le font en mode crypté, lors d’échanges directs, d’ordinateur à ordinateur, avec d’autres utilisateurs autorisés. Le modèle technique sous-jacent à ces applications répond à une logique de pair-à-pair (peer-to-peer, P2P) ; en éliminant les intermédiaires dans les activités de partage et de réseautage en ligne, des liens directs sont établis entre les utilisateurs, en reflétant au niveau de l’architecture technique le principe d’échange direct qui, dans un réseau social, motive les utilisateurs à partager.

Study participants were asked how many murders occurred in Switzerland in 2006. At the end of each round of questioning, they were given small payments for coming close to the actual answer (signified by the gray bar). At left is the range of responses among participants who received no information about others.

“Although groups are initially ‘wise,’ knowledge about estimates of others narrows the diversity of opinions to such an extent that it undermines” collective wisdom, wrote researchers

• Nils Andres, Brand Science Institute:
  Only 16% of businesses have a company definition of what social media is
  Only 19% have a clear social media strategy
  Only 19% of brands know how to work with social media agencies
  Only 4% of companies share information and learnings internally

• Social media is not just about marketing, it is about every aspect of business – @RichardatDELL (Dell)
• Internet is the first technology that man failed to control – @RichardatDELL
• Control is not as successful as influence – @RichardatDELL
• It’s not just about “ROI”, it’s about bigger “business value” – @RichardatDELL
• Social media does scale if you think of social media as a part of your business, not just a tool – @RichardatDELL
• Employees are company’s ambassadors  – @armano (Edelman Digital)
• Brand is what people think it is. It is how consumers FEEL about your product – @ThomasMarzano (Phillips)
  
• Social media is not a goal, it’s a means to achieving a goal – @ThomasMarzano
• Real-time is the new ordinary! – @VegasGalB
• We must market internally to successfully market externally!- @machetebetty (Microsoft, Xbox)
• Follower counts is good to know, but it isn’t an actual metric for us! – @machetebetty
• SM Trends:  10. Data visualization 9. Calculating ROI 8. Mobile connectivity 7. Mobile media 6. Screen tech/social TV – @adamhirsch (Mashable)
• SoMedia Trends:  5. Social search 4. Group messaging 3. Group discount 2. Local 1. Personalization – @adamhirsch
• @mashable gets 80K-100K retweets a day – @adamhirsch
• “Blogging is bartending, and everyone is a customer” – @ebayinkblog (eBay)
• A hazard of social media is that people will read what you write. Be careful what you write!
• Social media has no off-switch! Be vigilant! @marlaerwin (Whole Foods)
• To build brand advocacy, luxury brands have to balance between exclusivity and inclusivity.
• Rockstars are no longer relevant, personalities create real conversations – @cbarger (GM)
• Those who don’t get social media expect too much of it – @cbarger
• I like GM’s model of training SM pros. Have staffers do “rotations” thru the SM group. They leave and train others
• Social media is a specialized skill! – @cbarger
• As social leaves the experimental stage, more formal education programs needed! – @cbarger
• Stop planning ‘viral’ campaigns! Don’t be so arrogant as to assume what others will share/like! – @cbarger
• Goal is to give customers *another* touchpoint, not to replace any – @cbarger
• ‘My product is not baby powder- it’s the J&J reputation.’ – @JNJVideo (Johnson and Johnson)
• 93% of online video views provoke some form of user action. – @JNJVideo
• YouTube stats: 35hrs of video are uploaded every min; 2 billion views a day; 2nd largest search engine, surpassing yahoo!
• We shouldn’t confine ‘social media’ to digital only, it also drives offline word of mouth/traffic – @stefan_heeke
• There is a lot more creativity in the crowd than we realize – tap into your community for ideas – @stefan_heeke
• Power of Networks: If a friend of mine is happy, I am 40% more likely to be happy – @stefan_heeke
• 40% of employers block access to social networking sites, but they use other technology to access anyway like mobile – @stefan_heeke
• “Give people WOW to share and they will” – @Ramon_DeLeon (Domino’s Pizza in Chicago)
• What’s next in social media? It’s you and how you use the tools of social media! – @Ramon_DeLeon
• It’s not about the numbers, it’s about the experience! – @Ramon_DeLeon
• Be inspired and you will be in demand! @Ramon_DeLeon
• You get out there and you meet the people, show them the face behind the logo – @Ramon_DeLeon
• What is your Return on Ignoring? asks @madleeeen (Kodak)
• “Four Ps” for social media: Purpose, Planning, Patience, Perseverance. – @RobHarles (Bloomberg)
• You can’t become a social brand, if you are not willing to become a social business. – @delphrb (IBM)
• Many social media program “fails” are result of unrealistic organizational expectations rather than an actual fail

Kudos to Nils Andres and BSI for organizing this amazing event! Here is the presentation Nils shared when he kicked off the event:

Marketing 2.0 Conference – Insights from the Social Media Industry

View more presentations from BSI

Let's say among the connected world now 2 billion we each have 100 conversations per day. So that's 200 billion conversations per day. I am excluding SMS, voicemail and email for now.

There are close to 100 million tweets per day so relatively speaking a tiny percentage of our conversations have moved to Twitter (yet). Right now we don't have motive to share everything we say with the world. But just imagine you were rewarded for sharing your conversations not just some of them but all of them. How do you feel about that? Suspicious, a scam, why, what's the catch? Just think about that for second. Benefit based conversation sharing. In the end this will become the norm. We will share and publish everything. The pros outweigh the cons.

Imagine it's in public interest in the interest of free of speech for you to post and share all your conversations. Imagine if they were automatically recorded and posted to Twitter anyway. How would you feel about that? Excited or shocked horror.

One thing we know is we can't stand people intruding into either our private or professional lives but we also know we want to search everything particularly the world's conversations and Twitter is the world talking. Twitter is the world's conversation.

Vastly superior to Facebook Twitter is open, random and supportive. Twitter search you can see in Google search updating seemingly in real time and the content there is far more interesting than anything I read on Facebook most of which I already know as I already know my friends pretty well.

Twitter tells you what you don't know.

Twitter is The News.

Twitter is Gossip.

Twitter is Trivia.

Twitter is Intelligence.

Twitter is Distribution.

Twitter is Lead Generation.

Twitter is Public Relations.

Twitter is Financial Announcements.

Twitter is Accidents and Events.

Twitter is The World we live in Real Time - think about that a moment.

Twitter is your life and mine.

Twitter is your business life and mine.

Twitter might be how to run a business.

Twitter is a new currency. Conversation currency.

Not long ago I took my daughters to the Portland Children’s Museum – wonderful place – and I couldn’t help but notice this quote written on the wall above the clay making room. To me it distilled the essence of social media so I wanted to share it.

The quote reads:

When I make my art about a flower it is not showing you who the flower is, but to tell you about me.

From the mouth of babes! There are several powerful thoughts here communicated in one simple and authentic statement. Here’s what I see that relates to the practice of social media:

1. People reveal themselves through their interests, concerns and interaction.

2. We must listen to what we’re being told about the speaker, not just to what he or she is saying. (More on corporate listening here.)

3. We should respond in a way that lets the speaker know we see them, not just what they said.

Most all government agencies spy on Facebook, MySpace, Twitter, YouTube and so many other online social media sites. If government intelligence agents are not yet one of your social networking friends, they would like to be. But be careful what you post, cause law enforcement is watching, listening, recording, linking, mapping and social engineering. You can be careful, but if a friend of friend comments unwisely, you too might end up with a "borrowed" government issued GPS tracking device spying on you.

From bringing the World Cup to countries sans technology to preventing rape in embattled lands, technology and social media can and has had a massive effect on communities worldwide. A group of engaging speakers from around the world took the stage in the UN Week Digital Media Lounge (presented by the UN, 92Y and Mashable) to share their thoughts on both their causes and burgeoning technological advances.

Il faut faire attention à comment les gens utilisent ces outils, où sont les opportunités… Si nous n'y prenons garde, nous finirons avec des lois qui limitent sévèrement l'accès des populations à l'utilisation d'internet partout dans le monde.

Rahaf Harfoush est responsable de la stratégie des médias sociaux au World Economic Forum, après avoir eu un rôle dans l'organisation de la campagne politique d'Obama sur le net. La question qu'elle adresse à l'assistance de Lift est simple : “Comment les réseaux sociaux transforment-ils notre interaction avec le monde politique ? Internet a-t-il un impact sur la façon dont les citoyens peuvent influencer la politique ?

80+ minutes long presentation, with audio