Pierre’s logs

levers for change + all things sustainable 
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April 10, 2009

The Green Imperative: Leadership, innovation and technology @ Global Business Summit 2009 - 22 & 23 April 2009 - Paris


Finding solutions to the challenges posed by climate change will require exemplary leadership from the business community, which has a critical role to play in the transition to a low carbon economy. Companies need to be more proactive by seeking out new technologies and different, more innovative ways of working instead of waiting for regulations to force them to act. Are today’s CEOs ready to provide the kind of inspirational leadership required? How can CEOs best implement these changes, turn crisis into opportunity and keep their companies profitable?
via b4esummit.com


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Filed under  //   business   ceo   change   event   i love paris   innovation   leadership   summit   technology  

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April 10, 2009

Please, let's make technology that make people more human, and not less - by Renny Gleeson via TED

via ted.com

(video is 3min long only !)

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Filed under  //   design   renny gleeson   technology  

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March 30, 2009

online darwinism : internet doesn't reward crap - live from #marketing2conference

Factors of success of digital marketing :

  • brand
  • relevance
  • technology.

From Sven Markschlaeger, Jaegermeister

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Filed under  //   brands   digital marketing   marketing 2.0   technology  

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March 29, 2009

Amazing experimental music app with your webcam - via Tellart [stream]

via stream.tellart.com

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Filed under  //   experimental   music   technology   webcam  

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March 28, 2009

FT.com / Comment / Opinion - Obama’s chance to lead the green recovery

The economic crisis will leave the US and other economies greatly weakened and it will be imperative to increase efficiency. One area in which there is ample room for improvement is in the energy efficiency of businesses, consumers and the government.

According to a recent paper by the Peterson Institute, spending $10bn (€7.9bn, £7.1bn) to insulate US homes and federal buildings could create and sustain up to 100,000 jobs between 2009 and 2011, while saving the economy from $1.4bn to $3.1bn a year between 2012 and 2020.

This type of investment and those in green technology and infrastructure would not only provide a short-term stimulus but also improve the US competitive position. As the world moves to a low-carbon economy, there will be a competitive advantage for those who embrace these technologies.

via ft.com

By Joseph Stiglitz and Nicholas Stern
Published: March 2 2009 19:16 | Last updated: March 2 2009 19:16

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Filed under  //   crisis   economy   investment   joseph stiglitz   low-carbon   nicholas stern   obama   technology   united states  

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