levers for change + all things sustainable
I am a french designer, founder and CEO of social innovation consulting socialdesign, sas., specialized in ICT impact on processes, management and organizations, with a special focus on how innovative strategies can foster a world more respectful of human beings and environment. Triple bottom line - you name it!
In the past few years I have implemented change management strategies with the Demos Group for french companies such as Accor, la RATP, l'AFP, PSA et Generali.
I am involved in the beautiful Madmundo project as web advisor and art director, and work on the next step of a not-for-profit civic process with french NGO Bridge Initiative.
I run a french speaking blog, design durable, to promote fresh and helpful ideas on sustainable design.
I share conceptual and spiritual stuff about the future here and personal stuff here.
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Google Uses Twitter to Sell Ads - Advertising Age - Digital
The search giant has started offering marketers ad units that stream their five most recent "tweets" across the Google AdSense network.
via adage.com
(If Google don't buy Twitter today, then it's Twitter that will eventually end up buying Google tomorrow !)
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SEOmoz | Could Twitter Cannibalize the Web's Link Graph
In 2006, a popular blog post or piece of content would generate a remarkable amount of blogging activity. It wasn't uncommon for a few hundred small & mid-size blogs & news sites to pick up a story, add their thoughts and create links. Today, even very popular pieces of content in the technology sphere are lucky to have two dozen blogs and traditional websites write about them. What's happened? Darren and I proposed a few potential theories:
- Blogging has become less about sharing with your network and more about building up your own importance/business, so linking and covering the works of your peers, unless it gets you something, has limited viability. Bloggers are more professional, more self-focused and find less value in linking to/covering what others produce.
- Blogging, at least in the "bleeding edge" technology fields (social media, SEO, webdev, etc.) is not as popular as it once was. While this might be a hard argument to make, there's certainly some circumstanstial evidence - just look at my list of SEO blogs from 2006 and 2007 - there is an undeniably smaller amount of content being produced by many of these folks.
- Twitter is cannibalizing blogging. People who previously might have blogged about a site/news article/clever piece of linkbait are simply tweeting it, and save their blog posts for more comprehensive essays and broader subjects.
via seomoz.org
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4 Take Aways on Social Media Marketing from Southwest Airlines Paula Berg
About ROI measurements : the real question is : What is the cost of NON participating ?
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Twitter is not the next Facebook, it's the next Google - reasons
- Simple
- Intuitive
- Transparent
- Essential
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The Twitter Effect | PRBLOGGER.COM
Are you a blogger? Are people not commenting on your blog posts like they used to? Is your traffic down a little? Don’t take it personally, you’re just experiencing the Twitter Effect. Everyone’s having similar experiences too, so don’t worry.
via prblogger.com
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45 Twitter tools
REAL-TIME THEMATIC TRENDS TRACKING
- http://twendz.waggeneredstrom.com/
- http://www.twitscoop.com/
- http://www.retweetradar.com/
- http://spy.appspot.com/
- http://microplaza.com/public
- http://twistori.com/ (see screenshot above -> translate tweets into : love, hate, think, beleive, feel wish)
- http://www.peoplebrowsr.com/ (kind of super online tweetdeck - still in alpha)
- http://twitterfall.com/
- http://www.qapture.net/ (aptures and ranks the links being shared right now by some of the most interesting folks on Twitter)
DATA VISUALIZATION
- http://yvoschaap.com/twitterthoughts/ (Flash chart)
- http://www.neoformix.com/Projects/TwitterStreamGraphs/view.php
GEOLOCALISATION
- http://twittervision.com/ (Google Maps)
- http://www.trackthisnow.com/twitter/ (Google Maps)
TWITTER PRODUCTIVTY TOOLS
- http://tweetstacker.com/ (simple twitter client that shows users and messages in a threaded display instead of every tweet from every person)
- http://twitpwr.com/ (tracks the number of clicks that you drive via the Twitter API, and give your account a Power Rating)
- http://twitpic.com/ (lets you share photos on Twitter)
- http://www.twaitter.com/
DIRECTORIES
SOCIAL INFLUENCE
TAGS
SERVICES USING TWITTER
added later
- http://www.twibes.com/
- http://tweetstats.com/
- http://socialtoo.com/
- http://hootsuite.com/
- http://twitturly.com/
- http://retweetist.com/
- http://favrd.textism.com/
- http://twitlinks.com/
- http://tweetmeme.com/
- http://twist.flaptor.com/
- http://silentlycrashing.net/tweetpad/
- http://plodt.com/
- http://twitter-friends.com/
- http://www.socialwhois.com/
- http://www.tweetizen.com/
- http://tweetscan.com/
- http://tweetchannel.com/
- http://monitter.com/
- http://tweetzi.com/
- http://twemes.com/
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