Pierre’s logs

levers for change + all things sustainable 
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viral marketing

 
April 3, 2009

8 Best Practices in WOM Marketing - from www.culture-buzz.com

  • Create SO GREAT products that they are worth to talk about
  • If your product, company,... is not cool... offer great attractive content with it
  • Don't sponsor the entertainment... Become THE entertainment
  • Or let consumers to participate in creating your marketing - User Generated Media & crowdsourcing
  • Provide a service to the community Viral Marketing : Make it easy for people to forward your message
  • Buzz Marketing : Surprise your audience to grab its attention
  • Digital Influence : Engage with opinion leaders...
via culture-buzz.com

(I have the strange impression that the user-centric shift that is dramatically empowering the people vs brands is already being bypassed by marketers, who advocate among consumers that they eventually are the real winners, back at the center of brands strategies, while they keep making huge amount of money by selling to brands 'innovative' 2.0 social strategies that purely consists of 'buying' online audience by seducing targeted influencial bloggers with privileges and 1$ goodies to secure positive word of mouth !...)

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Filed under  //   buzz marketing   community   crowdsourcing   digital influence   entertainment   marketing 2.0   product   user generated content   viral marketing   wom   word of mouth  

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April 3, 2009

Mobile Viral Marketing and Mobile WOM - IWOMC

via slideshare.net
Extract (p12/20)

Success factors in mobile viral marketing

  • Perceived usefulness by receipient
  • Reward for communicator
  • Perceived ease of use
  • Free mobile viral content
  • Initial contacts
  • First mover's advantage
  • Critical mass
  • Scalability

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Filed under  //   marketing   marketing 2.0   mobile   viral   viral marketing   wom   word of mouth  

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March 31, 2009

Virality is about social sharing of emotions

The guys from ninjamarketing.it look like freaks but they do understand something about virality. Their core approach is on the design of viral dna for campaigns.

  1. Look at what is (1) enjoyable, (2) valuable and (3) meaningful in the product
  2. Identify a psycho-social tension that will leverage the word of mouth effect - catharsis is viral
  3. Give a voice to it

The process is : tension > emotion > catharsis

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Filed under  //   marketing 2.0   social media   viral marketing   word of mouth  

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