8 Best Practices in WOM Marketing - from www.culture-buzz.com
- Create SO GREAT products that they are worth to talk about
- If your product, company,... is not cool... offer great attractive content with it
- Don't sponsor the entertainment... Become THE entertainment
- Or let consumers to participate in creating your marketing - User Generated Media & crowdsourcing
- Provide a service to the community Viral Marketing : Make it easy for people to forward your message
- Buzz Marketing : Surprise your audience to grab its attention
- Digital Influence : Engage with opinion leaders...
via culture-buzz.com
(I have the strange impression that the user-centric shift that is dramatically empowering the people vs brands is already being bypassed by marketers, who advocate among consumers that they eventually are the real winners, back at the center of brands strategies, while they keep making huge amount of money by selling to brands 'innovative' 2.0 social strategies that purely consists of 'buying' online audience by seducing targeted influencial bloggers with privileges and 1$ goodies to secure positive word of mouth !...)
Comments [0]